Constellation in Mountain sky illustration.

Our Planet

Making the world a more thoughtful and caring place starts with respecting our planet’s limited resources, and our role in sustaining them.

As a company dedicated to making the world a more thoughtful and caring place, we recognize the importance of our planet’s limited resources and our role in sustaining them.

With that in mind, American Greetings, Carlton Cards’ parent company, launched Actively Green, a corporate-wide program to advance our sustainability efforts. Actively Green has five company-level goals to be achieved by 2025.

The goals are formed around five “R’s”: Responsible Sourcing, Recycled Paper Use, Reducing Throwaway, Recyclability, and Corporate Responsibility. These goals involve updating our products, processes, and personal practices to become a more environmentally conscious organization.

In Canada, Carlton Cards is committed to recycling and has diverted over 2,200 tons of paper from landfill since 2013. As a company, we are also voluntary stewards in the Blue Box Recycling programs in Ontario, Quebec, Manitoba, and British Columbia.

To learn more, please read “Connections for Good” – our Environmental, Social, and Governance report.

By 2025, American Greetings, Carlton Cards parent company, strives to:

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Source 90%+ of all the paper we use from sustainable sourcesR1

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Offset 90%+ of the world headquarters carbon footprint through reforestation effortsR5

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Eliminate 200 tons of landfill waste at our company headquartersR5

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Reduce the amount of municipal waste we send to landfills by 50%R3


Ensure that at least 10% of the paper fiber we use is post-consumer waste contentR2

R1 — Data includes paper purchased through North America, Asia, and the UK related to all product categories. Base year: FY17 (March 2016 – February 2017).
R2 — Data includes American Greetings branded greeting cards. Base year: FY17 (March 2016 – February 2017). 
R3 — Data includes US distribution and North American retail (excluding Plus Mark), all product categories. Base year: FY17 (March 2016 – February 2017).
R5 — Based on Westlake World Headquarters office. Base year: FY18 (March 2017 – February 2018).