For over a century, our greeting cards have helped Canadians build meaningful connections.

This October, a portion of proceeds from every greeting card purchased at a participating retailer, will be donated to the Canadian Mental Health Association (CMHA).

According to the Canadian Mental Health Association (CMHA), connecting with others doesn’t just feel good, it’s good for your mental health.

October is World Mental Health Month

Since 2021, we have partnered with the Canadian Mental Health Association (CMHA) on an annual campaign to raise awareness of the power of human connection in support of mental well-being. We are proud that greeting cards can play a role in that connection. The campaign’s success has been made possible through the support of our many national retail partners, who have joined us in promoting it throughout their stores.

CMHA plays an instrumental role in promoting mental well-being and providing support to those facing mental health challenges. With a robust network of resources and compassionate professionals, CMHA fosters a nurturing environment for individuals to seek help and connect with others. The importance of connections cannot be overstated; social connection and a sense of belonging are essential to good mental health. See CMHA’s 2024 impact report to follow their progress and get access to mental health resources.

We’re sharing kindness with our #ConnectionChallenge!

This October, join us for our month-long #ConnectionChallenge, where we’ll encourage you to prioritize your mental well-being by fostering genuine connections with loved ones, friends, colleagues, and neighbours. These engaging challenges revolve around a thoughtfully curated connection calendar created in partnership with CMHA, which is designed to guide you through daily acts of kindness, self-care, and meaningful connection-building activities.

Join the #ConnectionChallenge to Win!

Visit our Facebook and Instagram page every Tuesday for weekly challenges, and be sure to participate using the hashtag #ConnectionChallenge. As a token of appreciation for your commitment to fostering genuine connections, we’ll be surprising participants with special Carlton Cards’ prize packages throughout the month!

Follow the #ConnectionChallenge:

Nurture Your Connections at Home

The print-at-home Connection Calendar offers a variety of activities designed to foster and nurture meaningful connections throughout October. Each day presents an opportunity to connect, uplift, and inspire those around you, while prioritizing your mental well-being.

Explore Our Products

Explore Our Brands

Our world-class portfolio of brands includes Carlton Cards, Cartes Carlton, Papyrus, Recycled Paper Greetings, SmashUps, and more.

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Working at Carlton Cards

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Global Offices

John Sands — Mulgrave, VIC, AU UK Greetings — Dewsbury, West Yorkshire, UK Carlton Cards — Mississauga, ON, CAN Cartes Carlton – Montreal, QC, CAN American Greetings Global Headquarters — Cleveland, OH, USA Papyrus — Napa, CA, USA